Located in Higashihiroshima City, Saijo is known as the “Town of Sake” and is one of Japan’s three great sake brewing districts. Traditional brewery buildings line the street, filling the air with the aroma of sake and a timeless atmosphere. By dressing in a kimono and strolling through the old town, you can fully immerse yourself in both the history and culture of Japanese sake.

Kimono Rental & Dressing Experience

The journey begins with Tomiyoshi Beauty Salon’s “Kimono Walk in Saijo Brewery Street.” About 18 styles of kimono and accessories are available, ranging from vibrant and elegant to simple and classic. The friendly shop owner is always ready to give thoughtful recommendations if you have trouble choosing, ensuring you find the perfect match for your style and photos.

Professional staff will assist with the dressing, and you can add an optional “Quick Hairstyling Service” for a complete look. The rental lasts until 16:00 on the same day, and the full set (including undergarments, obi, socks, sandals, and a small bag) – affordable and comprehensive.

Street Tour and Sake Tasting

After changing into kimono, join the Saijo Guided Sake Tasting Tour. The guide is humorous, well-paced, and explains everything in clear English, making it easy for international visitors to understand the culture and stories behind the breweries.

I joined the 3 Brewery Short Tour (about 80 minutes). Despite the short duration, it included tastings of 5 different types of sake. Alongside explanations of the history and architecture of Saijo Brewery Street, the guide shared fascinating knowledge, such as the differences between Daiginjo and Junmai sake, how to appreciate the aroma layers, and the meaning of the hanging “Sugidama.” Even in the short course, I learned a lot and gained deeper appreciation for sake.

Free Exploration & Deep Dive

After the guided tour, take some free time to wander through the charming streets. Besides the main sake breweries, there are small specialty shops selling sake lees sweets, locally brewed sake, ceramics, and handicrafts—perfect for souvenirs.

Inside some breweries, you can also find small exhibitions showcasing brewing tools and traditional craftsmanship. If you have further questions or need travel advice, the Saijo Tourist Information Center staff are very kind and provide maps and suggested routes, ensuring a smooth journey.

Traveler’s Impressions

“Walking down Saijo Brewery Street in kimono felt like stepping back in time, surrounded by history and the aroma of sake—it was magical!”
“The English guide was humorous and informative. Each sake, from Daiginjo to plum wine, had unique flavors and aromas that lingered on the palate.”
“From choosing the kimono to the dressing, the tour, and the tasting, everything was well organized and thoughtfully arranged.”